MISSION & VALUES

Your mission and values aren’t just something you write down once and forget about. They’re what guide every decision you make, especially when things get messy. They remind you why you started and keep you anchored in what actually matters.

  • A woman standing on a boat with arms outstretched, harbor and sailboats in the background, wearing a pink top and black skirt, enjoying sunny weather by the water.

    AUTHENTICITY

    The best businesses are built on honesty, not hustle. For neurospicy therapists, that means embracing the way your brain works and showing up as your real self. Your practice should reflect you, not someone else’s idea of success.

  • Black and white photo of a woman with glasses and long wavy hair, closing her eyes with a peaceful expression, her hand on her chest, outdoors with blurred trees in background. Becca Ferguson, Licensed Professional Counselor, Arkansas, Coaching for T

    EMPATHY

    Therapy and business ownership are both hard in their own ways. I meet every client and colleague with empathy, especially through the burnout, imposter syndrome, and “what am I even doing?” moments. Together, we find solutions that honor your well-being instead of pushing it aside.

  • A person with tattoos on their arm and a smartwatch on their wrist speaking to another person inside a building, near the entrance, with a view of parked cars outside. Becca Ferguson, Licensed Professional Counselor, Arkansas, Coaching for Therapists

    EMPOWERMENT

    I don’t believe in telling you what to do. I believe in helping you feel capable of deciding for yourself. Through coaching, tools, and honest conversations, we’ll create systems and strategies that make your business feel like it’s yours.

  • Woman with blonde hair putting up a hanging sign on a glass door outside a building. Becca Ferguson, Licensed Professional Counselor, Arkansas, Coaching for Therapists, ADHD

    SUSTAINABILITY

    Growth isn’t the goal if it costs your sanity. Sustainability means building a business that lasts.  One that includes rest, boundaries, and space to be a person.

  • A woman with glasses, blonde hair, and tattoos, wearing a pink shirt, sitting cross-legged in a chair, laughing and looking at a laptop with colorful stickers, while being filmed by a camera, in a modern indoor space with wooden wall paneling and a large green plant in the background.

    CREATIVITY

    Neurodivergent therapists bring something special to this work: innovation. I’ll help you lean into that creative energy, not just in sessions, but in the way you build your business. There’s always another way to make something work for your brain.

  • Living room with wooden floors, a large window showing greenery outside, two sofas with pillows, a small ottoman, a black shelf with books and decorations, and framed pictures on the walls. Becca Ferguson, Licensed Professional Counselor, Arkansas, C

    CONNECTION

    Real success isn’t about numbers, it’s about people. Connection to yourself, your clients, your peers, and your community is what makes this work fulfilling. I want to help you build a practice that keeps that connection alive.

  • A woman with glasses and tattoos giving a presentation in a classroom, standing next to a large screen displaying a slide with her photo and biographical information. The slide introduces her as Becca, a licensed professional counselor, owner of the therapy office, specializing in trauma and women empowerment, with a message saying "Hey there! I'm Becca." The room appears to be at The Jones Center.

    JUSTICE

    I believe in fairness, accessibility, and inclusion. Period. Authentic Coaching is a space where therapists from all backgrounds can thrive. I’m committed to breaking down the barriers that make this field harder than it needs to be.

Do what matters,

not what’s expected.

—Unknown

A woman with long blonde hair, glasses, and tattoos is smiling and looking at the camera while sitting at a bookshelf filled with books, decorative items, and a small snow globe. There is a framed photo and colorful items on the top of the bookshelf in the background.

At Authentic Coaching, my mission is to help therapists, helpers, healers, and business owners build real, sustainable systems that actually fit them. I believe your business should work with your brain, not against it. My work centers around empowering people to move past imposter syndrome, embrace their strengths, and create systems that support them as they are, especially for those with neurodiverse minds who have never quite fit into the standard way of doing things. Through a values-driven approach, I focus on clarity, confidence, and alignment, helping people build businesses that reflect who they are and what truly matters.

If my mission and values resonate with you, let’s make it happen together. Whether you're struggling with imposter syndrome, feeling overwhelmed, or just needing a fresh perspective on how to create a practice that aligns with your authentic self,

I’m here to guide you.

It’s time to feel heard, supported, and validated.

Let’s Make Your Business Feel Like You →