ABOUT BECCA
“The goal is the destination, and the values are the road you drive on.”
– Dr. Aprilia West
Authenticity is more than a value for me. It’s the foundation of everything I do. It’s how I’ve built my career, my coaching practice, and the community I serve.
Hey there, I’m Becca 👋🏼
I’m a Licensed Professional Counselor, business owner, and business coach for therapists who want to build practices that actually work for them.
I help overwhelmed, burnt-out, and neurospicy therapists create systems that feel safe, aligned, and real.
If you’ve ever thought, “I can’t keep doing this like everyone else does”…
you’re in the right place.
My work has always centered around teaching and helping others learn.
I’ve taught everything from study groups in grad school to CE workshops and business systems for therapists.
But I’ve also learned that teaching isn’t about being perfect, it’s about being present.
The best lessons come from the messy middle, and that’s exactly where I built this business from.
I didn’t start Authentic Coaching because I had all the answers.
I started it because I love to teach, and honestly, that’s how I learn best. Over time, I saw how the tools and systems I was experimenting with could actually make a difference for other therapists, and that got me excited.
When I began sharing what I’d built and collaborating with other business owners, it reminded me why I love this work in the first place. It’s not about having everything figured out.
It’s about finding connection, building confidence together, and creating systems that make the work feel a little lighter.
If you’ve been trying to run a business and be a human at the same time, I get it. This space was built for you.
I work with therapists who are:
✔️ Caught in survival mode, constantly juggling sessions, documentation, and the never-ending “shoulds” 💩
✔️ Wrestling with imposter syndrome and wondering why it still feels like you’re making it up as you go.
✔️ Trying to run a business with an ADHD or neurospicy brain that loves structure but panics when it feels boxed in.
✔️ Tired of doing everything alone and wishing for real support that feels human, not corporate.
✔️ Overwhelmed by systems that were never built for brains like yours.
✔️ Feeling disconnected from the version of yourself who used to love this work.
✔️ Ready to build a business that feels sustainable, not soul-sucking! A business that actually supports your values, energy, and real life.
If you’re nodding along, you’re in the right place. You don’t need to start over! You just need the right kind of support.
You’ve tried doing it the “right” way, and it tasted like burnout. These coaching options are built to help you build, reflect, and reconnect without losing your flavor… or your mind.
-
![Gray check mark in a circle icon indicating approval or correctness.]()
INDIVIDUAL COACHING
You don’t need another formula, you need clarity and support that fit your brain. Individual coaching helps you find your footing, rebuild your systems, and make business decisions that actually feel good.
-
![Pink check mark icon on a white background.]()
GROUP COACHING
You’re not the only therapist trying to do it all. Group coaching gives you structure, accountability, and community with people who get it. These sessions blend strategy with support so you can stop overthinking and start moving forward, safely, at your own pace.
-
![Light beige checkmark on a white background.]()
TEMPLATES & TOOLS
Safe starting points for therapists who are tired of starting from scratch. Every template is designed for real humans. They’re flexible, trauma-informed, and ADHD-friendly. Use them as they are, or make them yours. Either way, you’re supported!
-
![A light blue check mark in the center of a white background.]()
SPEAKING & WORKSHOP CREATION
Authentic conversations that leave people thinking, laughing, and inspired to do things differently. I speak on topics like imposter syndrome, authenticity, and building sustainable systems — or we can create something custom for your audience.
-
![Light green check mark on white background]()
COLLABORATIONS
Let’s make something meaningful together. Whether you’re building a bundle, hosting a podcast, or writing an article that deserves heart and humor, I love collaborating on projects that create change in our field.
-
![]()
EVENTS
Join me live for workshops, trainings, and connection-filled sessions that mix learning with real conversation. Each event is built with community and safety at its core. No fluff, no perfection pressure, just space to grow!
The journey I’ve had so faR
Along the way, I’ve had the opportunity to share my story on several podcasts. These conversations gave me the chance to talk openly about my journey, how I got here, what I’ve learned, and how embracing authenticity changed everything for me.
Feel free to check out some of the podcasts I’ve been a part of—each episode dives into different aspects of my story and the lessons I’ve learned along the way. I hope they give you a glimpse into who I am and how my experiences can help you on your own journey. Click on each image to listen to the podcast on Apple Podcasts!
My background as an ACT-based therapist taught me how much values matter, and that lesson stuck. In coaching, I help you find your rhythm by staying grounded in what actually works for you.
My approach is grounded in:
💁🏼♀️ AUTHENTICITY: doing business your way
💕 EMPATHY: starting with compassion before systems
👟 SUSTAINABILITY: building something that lasts
🎨 CREATIVITY: finding solutions that fit your brain
🔌 CONNECTION: creating a space where you belong
You don’t have to have it all figured out, you just need a starting point that feels like you.
You’ve been holding it all together with duct tape, coffee, and pure willpower. You’ve put in the time, the heart, and the energy.
You’ve earned more than survival.
